Got my CPD Coordinator hat on today......
In case you don't already know, I organise 'Continuing Professional Development' workshops, seminars and talks for The Makers Guild in Wales at Craft in the Bay in Cardiff. These sessions cover various aspects of business and professional development specifically for those working in the craft sector.
Got two brilliant sessions coming up in June which still have some places available. Details as follows:
Develop A Marketing Strategy That Works & Select The Right Tools!
Kelly Monroe from The Concept Club
Date: Thursday 2nd June 2011
Time: 10am to 2.30pm
Aimed specifically at craftspeople, designer-makers and other creative businesses, this workshop will introduce you to the basic elements of creating a manageable marketing strategy for your business and to select with confidence marketing tools that will bring a return on investment or objective for your business.
You will be encouraged to think about the specific goals you want to achieve for your personal marketing strategy, whether it be to increase sales, develop a new service or launch a new craft retail space. The seminar will give you a structure and framework to use day in day out to ensure you turn your plans into reality thus demystifying the art of marketing.
During the seminar we will also look at the variety of marketing tools you can use to develop your profile from traditional print media through to online social marketing websites. The seminar will give you an over view of the array of tools you can utilise and how to select the right tools.
Kelly Monroe is an experienced business & marketing consultant and training professional with over 10 years industry experience. Kelly has spent many years supporting SMEs in Wales to become productive and profitable. Kelly has trained with seasoned professionals and believes in inspiring people with confidence.
What to bring: notebook & pen.
What to think about before the seminar: your marketing goals.
Cost: £35 for non members, £31.50 for members and friends of the Makers Guild in Wales
To book, please phone Craft in the Bay on 02920 484 611.
Venue address: Craft in the Bay, Lloyd George Avenue, Cardiff Bay CF10 4QH
The Art of Effective Presentation and Communication
Noleen Mathias and Erin Martin
Date: Saturday 18th of June 2011
Time: 10am to 4.30pm
This is a one day seminar forming part of the M+M ‘Professional Development for Artist Programme “The Art of Success Making Creativity Pay” designed to enhance your communication and presentation skills.
Effective communication and presentation of your work, and of yourself as an artist, are key elements in developing a successful career.
The aims of the day are two-fold: to increase your skills and self-confidence in the areas of presenting your work, and self-presentation, in a variety of contexts.
We will cover the practical issues of CV, Artist Profile, business cards and websites as well as the most effective ways of making applications, attending interviews, and using various styles of communication to suit different audiences.
The scope of the day includes an analysis of how we can become confident communicators, using verbal and non-verbal language to help achieve positive outcomes. We will also examine the importance of self-image in effective communication.
The course will encourage and allow time for interaction between participants and facilitators.
M + M Professional Development for Artists is a collaboration between Noleen Mathias and Erin Martin.
Noleen Mathias has over twenty years experience in Arts and Business Management. Prior to setting up the Mathias Agency, Noleen was Co-Director of Artworks Wales the National Organisation for Public Art in Wales and Director of Finance and Operations for Public Art Agency, Safle. She is a member of the Chartered Institute of Marketing and a Trustee of the National Federation of Artist Studio Providers (NFASP).
Erin Martin is an experienced education professional and an Accredited Personal and Business Coach with many years experience of coaching for success in a wide variety of contexts. She has a particular interest in Creativity Coaching and in the issues of aspiration, motivation and self-belief as they relate to artists and writers. Erin recently returned from China where she was an education adviser with VSO.
Cost: £45 for non members, £40.50 for members and friends of the Makers Guild in Wales
To book, please phone Craft in the Bay on 02920 484 611.
Venue address: Craft in the Bay, Lloyd George Avenue, Cardiff Bay CF10 4QH
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